Inspired by a woman who lived most of her life
unable to wear makeup because of sensitive skin.
Her name is HYEJUNG — a common name in Korea,
just like the everyday struggles many people carry silently.
We created a product designed not to hide,
but to make daily confidence simple, gentle, natural.
Perfect for busy mornings, everyday touch-ups, and anyone who dislikes complex routines.
Made for sensitive skin first, it offers breathable coverage, soothing hydration, and a natural tone-up finish with a single, effortless swipe.
Perfect for busy mornings, everyday touch-ups, and anyone who dislikes heavy makeup routines.
No parabens
No artificial fragrance
No animal testing
EWG / FDA / EU compliant actives
Plant-based, skin-friendly ingredients
Recyclable packaging
Made for people who want:
Comfortable, natural-looking skin
Quick and simple routines
Lightweight, breathable formulas
Minimalist beauty
Safe options for sensitive skin
How to Use Multi-Touch HYEJUNG
Apply directly to the skin after basic skincare or sunscreen.
Blend gently with fingertips for a smooth, natural finish.
Reapply during the day for quick touch-ups and added glow.
Use it as:
Daily tone-up
Makeup base
On-the-go touch-up
Highlighter on high points of the face